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8 Things Amazon Agencies Love About Kapoq

February 3, 2025

Kapoq is an Amazon marketplace solution built for end-to-end management of multiple brands, making it a perfect fit for full-service Amazon agencies managing multiple brands across marketplaces!

Agencies like JumpFly, Channel Key, and AMZ Atlas rely on Kapoq to manage their clients’ Amazon accounts and drive performance across all areas. There’s a lot of reasons to love Kapoq, but here’s the 8 things agencies love most about our software!

8 Things Agencies Love about Kapoq

  1. Multi-Brand/Account/Marketplace Management
  2. Bulk Updates
  3. Notifications
  4. Analytics
  5. Accounting
  6. Advertising
  7. Content
  8. Executive-Level Reporting

1. Multi-Brand/Account/Marketplace Management

Amazon agencies love using Kapoq to manage multiple brands, accounts, and marketplaces on Amazon. Whether your clients have sub-brands within accounts or sell in multiple countries, you can manage them all with ease within Kapoq.

Leadership can see the full client roster and performance, while your team can have specific user permissions to focus on the specific brands or functions they manage. For example, your content team can only have access to content, and your advertising team can only have access to the advertising module.

2. Bulk Updates

Amazon is notorious for changing their requirements for things like product title descriptions, often with short notice. That short notice is compounded if you’re managing multiple brands—making thousands of changes across all your client accounts is a beast. But in Kapoq, with one click, you can automatically make bulk updates with one click.

Before big sales events like Prime Day, agencies can make thousands of Advertising changes across all of their accounts. Being able to implement that updated plan at scale, in bulk, saves your team valuable time.

3. Custom Alerts and Notifications

Kapoq notifies you of changes or recommendations that need to be made across all of your accounts—sorted by which will have the greatest impact on your bottom line. At a glance, you’re able to see what are the most important steps you need to take for your clients that day.

Dismiss alerts that aren’t relevant, and customize your settings to be sure that you don’t miss any important changes for your brands. 

4. Analytics

Kapoq brings together all of your data—Ads, Retail, Inventory, and your user-uploaded data—into one place to help your agency with analysis, story telling, and reporting to your clients. When you bring together data from multiple data sources into one place, plus different aggregation levels and custom columns, you can more easily report to your clients and within your agency. 

Plus, when you add in tags and event stakes, Kapoq becomes the most powerful analytics tool on the market. This 360-degree view of your Amazon business is invaluable! Compare metrics across date ranges, export data to other reporting tools, and automate your reporting with Kapoq’s analytics capabilities. 

5. Accounting

Help your clients improve their profitability with Kapoq’s accounting module—an agency favorite with its pre-deferred transactions policy, profit and loss support, and more. Additionally, you can upload your Cost of Goods and have your true profit calculated in Kapoq; Amazon will never have access to that data. Then, you can use the compare tool in the Accounting module to view profitability and fees/expenses over two different time periods.

You can also build and track sales forecasts, helping you with demand planning, trend forecasts, and strategic forecasts. Lastly, you’ll receive alerts when there are SKUs with negative net margin in your account, so you can take immediate action.

6. Advertising

Kapoq’s Advertising module prioritizes transparency and control. Seasoned advertisers appreciate our intelligent automatic recommendations, but still want the ability to manually make the decision that’s best for their clients.

Additionally, our Advertising module’s bid automation, including dayparting, creates better results and efficiencies for our users and their clients, thanks to our unique algorithm that’s based on Revenue Per Click (RPC) and is not found anywhere else in the market.

Ensure consistency across team members by enforcing a particular strategy with your clients, ensuring team members at all levels cannot deviate from the parameters you put in place. This helps agencies maintain consistent quality of service regardless of the specific team members assigned to an account. 

7. Content Management 

Making sure your content is consistent with Amazon’s ever-changing requirements is no small feat—especially if you’re managing thousands of SKUs across hundreds of clients.

Kapoq’s content module alerts you when a change is made to your content, allows you to revert your content back to its original state individually or in bulk, and sets your baseline content so you always have your original content.

And, best of all, it shows the impact of content changes to your clients’ advertising, inventory, customer experience, accounting, and analytics, so you have full visibility to the influence your content has on the rest of your clients’ Amazon business.

8. Executive-Level Reporting

When your leadership or management need full client roster performance, you can easily pull that data to give them a birds-eye view of how your agency is performing overall.

Kapoq allows you to segment your data in whatever way you need—whether you want to see results for an individual client or your entire client roster. Additionally, you can set your employees’ user permissions to focus on the specific brands they manage, or their specific business function.

 

Learn more about Kapoq and sign up for a free 30-day trial by filling out the form below.


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