Inventory Management

Due to their large catalog of over 20,000 SKUs, Aleva Brand’s biggest issue was inventory management. They were always right on the cusp of being restricted from sending inventory to FBA, often paying excess inventory fees on items that weren’t selling, and never able to keep track of it due to their large catalog. With Kapoq, they were able to improve their in-stock rate from 91.57% to 98.43%.

Kapoq, especially compared to other industry-leading tools Aleva had used previously, was much more accurate at projecting inventory restock amounts, and was more customizable, allowing them to manage multiple brands and products with different seasonalities. This customization allowed Aleva brands to apply different settings by brand for Safety Stock notifications, so you have a buffer of stock above the minimum Amazon requires to avoid the low-inventory fee. We also take into account different lead-times, which allow you to account for products with longer replenish times.

Now, Aleva is able to keep items in stock, avoid paying massive storage fees, and receive alerts when items need to be restocked — despite having so many differences in their vast catalog. 

Accounting & Analytics

Beyond inventory management, the Analytics and Accounting modules in Kapoq are widely used by the entire team at Aleva, giving them SKU-level insights into the bottom line they didn’t have previously.

Before, they never had a good way to see fees broken down at the SKU level—finding the ending profit number per SKU was very difficult. Now, using the Accounting reports in Kapoq, they have visibility to see items where they’re losing money and which products have better-than-average margins, shining a spotlight on them so they can be better prioritized! Over the years, they’ve been able to identify and solve SKU-level issues that have helped their bottom line overall.

Kyle Washer, eCommerce Channel Manager at Aleva Brands, often has to pull very specific reports with tens of thousands of lines of data—and trying to aggregate data, filter information, and reassess lookback periods in a file that big can be a challenge. But in Kapoq, he can pull that data quickly, saving him valuable time. He notes: “We’re working through 20K+ listings that all have some data point connected. The fact that Kapoq was able to speed up [the load time for these reports] tremendously over time to get us the numbers we need is huge.”

Company-Wide Adoption

Because Kapoq was designed by brand managers, it’s more intuitive than other tools and can seamlessly fit into your team’s day-to-day operations. On a daily basis, at least 10 people on the Aleva Brands team utilize Kapoq—from the Marketplace team to the CEO, Accounting to Purchasing. That number is much higher than the amount of people who were utilizing their previous Amazon tool, increasing the value and benefit of the platform across their entire company.

World-Class Support

The level of support from Kapoq is unmatched across the industry. “The live chat with Kapoq is a game changer,” says Ann Hartley, Purchasing Director at Aleva Brands. “Even just for little questions, like where can I find a specific report? They always give me a detailed response for what I need. If I’m not able to get my answer through the live chat, they’re always willing to hop on a call that same day to get me the clarification I need, which is uncommon for software companies and has really set Kapoq apart from other services we used in the past.”

This support was extended to Aleva before they even really implemented Kapoq across their entire organization—our Customer Success team made sure they understood every button and functionality within Kapoq, so Aleva had the confidence to start testing things and adjusting settings within the app.

We have built countless features in direct response to Aleva’s feedback. We also really spent time over the years ensuring they are leveraging everything Kapoq has to offer, helping them understand how to use each module and how we could improve it for their use case.