“Being able to evolve with a partner like Kapoq in this space allows us to keep on top of everything that’s coming down the pipeline from Amazon.”
Nick Pilcher is the Director of Marketplace at JumpFly, an Amazon advertising agency. But he knows that when you’re in the Amazon space, you can’t just focus on advertising.
“The biggest question we get [from clients] is ‘How are you helping our brand overall?’ We get questions around content, inventory, and fulfillment,” says Nick. “Advertising is one piece of the puzzle. ”
So when it came to looking for a tech solution that could help with all of these areas in addition to advertising, they found that most providers only offered advertising-specific software.
“With Kapoq, as soon as we got on the platform, we realized this is not just advertising. It’s not just content. It’s full brand management.”
And that’s exactly the point. Kapoq is the smart way to manage brands across marketplaces; it’s the end-to-end solution your agency needs to manage multiple brands across all areas of their business.
But Kapoq doesn’t just improve the amount of data and insights you can offer your clients; it also increases the efficiency of your internal team.
Nick agrees. “The value Kapoq offers our team in terms of working with the complexities of Amazon, building out reports, and being able to see that full picture in one place has been a game changer for us internally.”
Ask any account manager or specialist at any Amazon agency, and they’ll likely say that their biggest pain point is finding, exporting, and analyzing within Amazon. It’s no different at JumpFly: “One of the biggest challenges we faced revolved around reporting,” says Nick. “We have specialists on our team who come in Monday morning and have to build out six hours of reports.”
Now that they use Kapoq, they can easily export exactly what the client needs in just a few clicks. “I love the K-Score,” Nick raves. “It gives clients a measurable rating on their brand and how they’re doing on Amazon.”
Part of the reason Nick and his team have successfully integrated Kapoq into their daily workflow with their clients is because of the deep-seated partnership with Kapoq. Our Customer Success team meets with JumpFly bi-weekly, bringing new features to the table, alerting Nick of upcoming releases, and asking for any suggestions.
Nick loves this level of involvement. “With some of these software platforms we’ve worked with in the past, it’s like, ‘Okay, here’s your access, now run with it!’ But with Kapoq, it’s really a two-way relationship.”
That’s part of what makes Kapoq great — some of our best features have come from suggestions from real clients who had an idea and shared it with us.
“The key to a partnership in the Amazon space is being able to evolve and change long term. Being able to evolve with a partner like Kapoq in this space allows us to keep on top of everything that’s coming down the pipeline from Amazon.”
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