We’ve had a pretty remarkable 2025 at Kapoq! The things that our product team have done to improve the features and functionality of our software have been remarkable. We collaborated with customers to develop features that supported their needs. But what’s most important is that we stuck to our core principles in building a platform customers use to run their business on a day to day!
Whenever we add a product feature or update an existing function, the suggestion often originates with you—our users! We rely on feedback from our customers to guide what is most important and what will actually impact your bottom line.
With that being said, watch the video or read our summary below to learn about all we did in 2025, and what you can expect throughout 2026!
Notable 2025 Updates
Advertising
In our advertising module, we kept flexibility top of mind. We released a new VCPM setting so that you can display your Sponsored Display stats, either by CPC or by CPM.
Perhaps a bigger update was our new bid mode setting, which actually influences our bidder and how it calculates our bid suggestions. Previously it was set, you can only do that by ACOS; but now you can actually choose if you wanna do it by ACOS or by Max CPA. You can now actually influence that bidder a little more and determine what’s important to you and your business.
Inventory
We finally got pan-EU support with our restock recommendations and inventory alerts. We were finally able to aggregate that data together to give you one restock recommendation for those specific items. They have their own tabs and alerts. So it’s truly giving you a correct restock recommendation!
We also launched Amazon Warehousing and Distribution inventory insight. We were very happy to be able to get the few metrics that were offered by Amazon visible in our platform—including what is currently in the AWD warehouse, what is currently on the way to the AWD warehouse, and what is on the way from an AWD warehouse to FBA.
Lastly, we also release SKU unit forecasting. Now you can upload those unit forecasts at the SKU level, save them in Kapoq, and then actually make edits. So you can see all of the settings at the SKU level. You can save and download those forecasts with the safe settings.
AMC
We were able to launch with several AMC preset queries such as path to conversion, new-to-brand customers, and custom configurations that allow you to pick date ranges and time zones.
These updates have allowed our users to get a ton of value from AMC insights that Kapoq has been able to expose, allowing them to apply those insights to their business.
Data Link
We launched Data Link just before the beginning of 2025, but we have so many more things in there now! This is really raw data that our customers can use to build their own reporting through things like Looker Studio. What started out as just advertising data now includes vendor and seller traffic, sales inventory, purchase orders, local marketplace currency, and advertising data.
Data Link is remarkable, and we’ve received such good feedback from it—and we’re just scratching the surface of the various ways people are using that data to serve their brands and customers.
Notifications API
We were also able to integrate with one notification and the notifications API, allowing us to bring in our first real-near-time alerts to Kapoq!
We started with the Buy Box change, and more recently we implemented the price change notification. Previously, reporting was up to 48 hours old—but now, you can get notifications every 15-20 minutes, so you can see who the other sellers are that are in the Buy Box, what the price is if they’re Prime eligible, if they’re national Prime, and if they have shipping if it’s FBA or FBM.
App Performance
This update might not seem exciting and might have gone unnoticed, but it’s one that improves the functionality of Kapoq overall! Our team was diligently at work rewriting old code to make enhancements to existing modules.
We dedicated three or four months in the middle of the year to making these updates, rebuilding pieces of the foundation of our software that needed to be improved to help our app run smoothly and quickly.
Coming Up in 2026
Deferred Transactions
Deferred transactions data is finally coming! Amazon has been slow to go in and fix the incorrect data on their end, but now that they’ve resolved their issues, our team is able to add deferred transactions into our Profit and Loss module. Expect that sometime in 2026, you’ll be able to see your deferred transactions every month and have a record of that.
This data will be just as detailed as the rest of the P&L, so you’ll be able to see information down to the transaction line—so you can see exactly what was held back.
Walmart API
Big news—a Walmart Marketplace API integration is coming! We currently integrate with the advertising API, but retail data will now be available to complement that advertising data.
We’re really excited to announce that we are now an official Walmart Marketplace Partner! This means you’ll be able to see both performance, comparison, and analytics, plus the customer orders module, as well as the metric tiles and some of the widgets. Keep an eye out for these updates!
Criteo Advertising
We’re also excited to be offering Criteo advertising in 2026! If you target advertising through Criteo, we will also be offering that API connection. Keep an eye out for this addition in Q1!
Custom Data Export
One feature many of our clients ask about is the ability to view and export custom data at different aggregation levels for metrics for a chosen time period. We are excited to offer these valuable views in 2026!
For instance, you will be able to export specific metrics by day or week or month, or view all SKUs for a set of metrics by day, by week, by month, or maybe at the account level.
Budget Automation
Another feature we have gotten a lot of requests for is budget automation. We wanted to make sure it’s done right, so our team is currently working on perfecting this brand-new feature.
This feature will launch with support for both Amazon and Walmart for Sponsored Ads. It will allow you to automatically manage your budgets based on very simple inputs; you can also set different optimization goals.
For instance, you can prioritize spend, ACOS, or CPA, and then Kapoq will set the budgets based on that priority and will spread it across your campaigns. You’ll also be able to pace those budgets and the calendar month down to the daily level—offering the level of granularity you expect from Kapoq!
We’ll also offer optional overrides for specific days, such as Prime Day. This will allow you to put more spend in the days ahead of that tentpole day.
There will also be some overrides at the campaign level, such as having a minimum and maximum set for certain campaigns. Or, if there’s some campaigns where you need to freeze budget for whatever reason, you’re able to do that as well.
Marketing Stream Data
We’re currently in a closed beta with Amazon for additional Amazon Marketing Stream data, which is near real-time data from Amazon. Previously, we only received this data for Sponsored Products, but now Amazon is opening it up to Sponsored Brands and Sponsored Display at the search term level—as soon as the past hour. This is especially huge for tenpole days like Black Friday or Prime Day.
This might not seem like a huge deal, but it means huge performance improvements for Kapoq’s back end—our app will be able to run faster and more efficiently because it won’t be loading hours and hours of reports every night. This real-time data means better data for you and a faster app!
An added bonus: with this Marketing Stream data, we can get 15 months of backfill data for advertising!
DSP
By far the largest project we’re going to work on this year is Amazon DSP. We have a multi-phase project throughout 2026 that will bring actionable insight and flexibility. We’ll be building DSP-specific alerts, which will be markedly different than our other Advertising alerts. It’s a huge undertaking, but our team is ready to tackle it over the course of this year!
We also are planning to create audiences through Amazon Marketing Cloud. That audience creation support will actually be across all Amazon Ad types, so you’ll have full-funnel support, but this will apply to DSP as well.
Conclusion
Our development and product teams are going to keep doing what they do best—building an excellent product that helps you manage your Amazon business. Our team is excited about all of the upcoming releases, and we’re working hard to make sure they’re perfect for launch.
Stay tuned for updates throughout 2026 when these products get released. We can’t wait for you to use them!
Book your free demo of Kapoq today to set yourself up for success in 2026.
