Revitalizing Amazon Inventory Management

With nearly 10 years of experience selling on Amazon, Wes & Colin have devised a unique agency model that allows brands to maximize Amazon as a sales channel, even if they have never done so before. Movement Retail, their agency, is a hard-working, full-service partner that goes the extra mile to make selling on Amazon as easy as selling to any other customer, offering expertise in launching, optimizing, and scaling platform operations in a nearly hands-free manner.

The Movement Retail team guides their clients through every facet of the Amazon business, ensuring seamless and successful navigation of the platform’s complexities.

One of their standout achievements is their work with Kapoq’s robust inventory systems, ensuring partners remain in stock throughout their journey. Among their many success stories is Duco Plus / Duco Plastics & Supply. With Movement Retail’s strategic initiatives, Duco experienced impressive growth since the beginning of their partnership in 2022, demonstrating the powerful impact of Wes and Colin’s expertise and dedication, with complements to Kapoq’s solutions.

Key Challenges

FBM Catalog Transition

Most of the catalog was still operating as FBM, which was impacting potential growth. One of the most important first steps was to successfully, profitably, and strategically transition the catalog from FBM to FBA.

Prevent Stock-Out for Uninterrupted Momentum & Growth

Once stocked in Amazon, their goal was to stay in stock 100% of the time and minimize storage costs.

“When different parameters change, having the visibility to be able to quickly respond and adapt to prevent stock-out and lost momentum was key to success.” – Wes Hagarman, Co-Founder/COO

Kapoq's Powerful End-to-End Solution

♦ Kapoq’s Performance Analytics Tools

The team was able to quickly identify which SKUs would be most impactful to migrate to FBM using Kapoq’s Performance Analytics Tools. As FBM SKUs grew in volume, they were able to continuously see which test items could “graduate” to FBA.

♦ Flexible & Customizable Inventory Demand Settings

Using the inventory settings in Kapoq, the team set appropriate demand planning assumptions including lead times, reorder frequency, and safety stock values to properly restock inventory, incorporating growth factors to keep up with expected demand.

♦ Inventory Monitoring

As Amazon’s inbound processing times increased during peak season, Movement Retail utilized Kapoq’s efficient inventory status monitoring to help the team promptly recognize the shift. LTL delivery durations extended from 14 days ship-to-recieve average to 24 days. Consequently, the team adjusted lead times to maintain optimal stock levels consistently.

♦ Inventory Forecasting

The team also used Kapoq’s inventory planning to avoid excess inventory and minimize storage costs by sending inventory in quantities commensurate to expected demand. To date, the account has not incurred a single dollar of long-term storage fees and storage costs average less than 1% of net sales.

The Results Are In.

0

Out-of-Stock Days To Date

0

Lost Sales Due to OOS

1,177

Sales Growth since 2022

Kapoq’s solutions helped Movement Retail optimize crucial operational elements in inventory management, ensuring efficient stock controls to eliminate stockouts and minimize overstocks. This strategic implementation significantly drove client success, enhancing overall supply chain performance and profitability, and it showed! Well done, Movement Retail.