Watch the webinar replay below:
Demand planning is one of the most important parts of yearly forecasting for anyone selling on Amazon. Building an accurate forecast, addressing demand transfer, and using both trend and strategic forecasts are an integral part of any growth strategy.
Whether you’re looking to scale your brand in 2025 or more accurately predict your demand this calendar year, you need to utilize both trend forecasts and strategic forecasts. The difference between these two is subtle—but they require a mix of complex algorithms (like you’ll find in Kapoq) and a human knowledge of factors you know about the business, like future price changes, increased competition, or inventory challenges.
Zak Fischer, Director of Data Science at Kapoq, and Wendi Mathis, Vice President of Strategic Accounts at Channel Key, sat down to discuss all things demand planning, and how to build an accurate forcast for your business in 2025. Join them to hear specific tips to understand how accurate your forecast should be, how often you should reforecast, and how to address out-of-stock issues. In this recording, they cover:
- Differences between trend forecasts and strategic forecasts
- Forecast timing: How often to revisit forecasts, and how far out to build them
- Demand Transfer on Amazon
- Forecast Accuracy
- And how Kapoq’s forecasting algorithm works, plus why Channel Key uses it
You can also download our 2025 Guide to Demand Planning to save all of Zak and Wendi’s insight for yourself and apply them to your business.
Speakers
Wendi Mathis
Senior Vice President Strategic Accounts At Channel Key
Zak Fischer
Director of Data Science At Kapoq
