Here we are – it’s November and most of the important Q4 deadlines for Amazon sellers have already passed. Your inventory at FBA is locked in, promotions have been submitted, and you’ve done everything you can to ensure the next 6 weeks are as strong as possible.
Now it’s time to focus on your advertising strategy – not just for Black Friday-Cyber Monday, but for the entire holiday season. And what happens post-December, when holiday returns and Q1 demand planning start to become the core focus?
Well – you’re in luck. Kevin Fischer, CEO of Kapoq, and Elizabeth Greene, Co-Founder of Junglr, are teaming up to cover their best practices and tips for this years holiday season. Together, they’ll share:
- How to maximize your Q4 ads performance: Adjust ads strategies for extended shopper engagement beyond the initial rush, when and how to scale your spend up and down.
- Post-Seasonal Momentum: Strategies for maintaining profitability and visibility after the peak season ends, while preventing post-rush ad waste
- Q1 Forecasting and Unit Demand Planning: How to accurately predict your inventory needs in Q1 and how to handle overstocks/excess inventory in Q4
- Returns with Benchmark Data: We’ll share best practices around managing returns, analyzing the impact, and how to benchmark what to expect during Amazon’s longer holiday return window
This is sure to be an informative session, so please be sure to register and join us live! We’re going live on Zoom Tuesday, November 26th, 2024 at 10 am PT / 1 pm ET.
Speakers
Elizabeth Greene
Co-Founder At Junglr
Kevin Fischer
President At Kapoq
