“Amazing Ads’ strategic approach to PPC, combined with the advanced data insights provided by Kapoq, allowed us to elevate our brand from a seasonal player to a year round bestseller.”
Coral Safe began working with Amazing Ads to transform their sunscreen business on Amazon into one that wasn’t reliant on peak season sales and became a household name in eco-conscious sunscreens.
Amazing Ads has been utilizing Kapoq as their tech behind their agency, so of course they utilized our advertising and inventory modules to transform Coral Safe’s account.
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How Kapoq helped:
- Kapoq improved ad efficiencies by identifying which ad type performed best for which keyword, allowing the team to optimize budgets based on data.
- Inventory was stabilized thanks to Kapoq’s inventory module, which provides advanced low-stock notifications to prevent out-of-stock woes.
Advertising Efficiencies
After the Amazing Ads team had identified an unused search term that was nine times larger than Coral Safe’s previously top-performing keyword, they turned to Kapoq to maximize their ads’ efficiency.
Our dashboard features more placement data than Seller Central, giving the Amazing Ads team insights they can apply to further improve Coral Safe’s advertising strategy — backed by strong data, not educated guesses.
For example, the team discovered in Kapoq that top of search placements converted well among parents looking for a safe sunscreen, but similar product page ads performed poorly. By trimming bids on ads with thin margins and increasing spend on profitable placements, the team was able to improve their clients’ overall advertising.
Inventory Improvements
Being out of stock is one of the biggest challenges on Amazon — especially if it’s a recurring inventory issue. By utilizing Kapoq’s inventory module, the Amazing Ads team was able to keep close track of lead times, sellthrough velocity, and seasonal spikes.
By adding additional stock to FBA ahead of peak seasons, Coral Safe’s return rate was drastically reduced. Additionally, they were able to add consistency to their Prime delivery rates and increase Subscribe & Save rates to stabilize revenue all year long.
“Partnering with Kapoq has really elevated how we manage PPC at Amazing Ads. Their smart automation gives us the speed and precision to run Amazon ads at scale. And by pairing Kapoq’s data-driven insights with our own expertise and curiosity, we’re able to keep the campaigns sharp, profitable, and ready for any season.”
—Amazing Ads
Conclusion
Combined with the Amazing Ads team’s expertise, Kapoq’s powerful modules were able to help transform Coral Safe’s Amazon business, from advertising to inventory. By providing data-powered insights that allowed for informed decisions, Kapoq was the powerhouse tech behind a human team’s expertise.
If you’re an agency looking for tech partner to help scale your clients’ Amazon business, schedule a free demo of Kapoq today.
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