Inventory Management

This CPG brand’s inventory is complex — they sell multiple products in both different sizes and different scents, and they also offer kits and multi-pack bundles. Kapoq’s comprehensive inventory management capabilities allowed Brands Excel to accurately forecast SKU demand, minimize out-of-stock situations, and avoid storage limit restrictions. Additionally, Kapoq provided their team with lots of analytics around inventory times and projections of lost sales for when products are out of stock.

The customizations Kapoq offers mean that Brands Excel could tweak our algorithms to meet their specific needs. After utilizing our capabilities, they fed the data from Kapoq’s demand forecast into their own model to handle complicated inventory challenges like case packs and pallet loads.

Before joining Brands Excel and using Kapoq, it took Amazon 110 days from the date the shipment was ordered by the client until fully received by Amazon FBA, which caused issues with forecasting and growth projections. Now, they’ve increased unit velocity on a monthly basis and their replenish rate is below 60 days, drastically increasing the brand’s sell-thru-rate!

The brand ships 1.2 million units a month, so figuring out which shipment a specific ASIN was on was challenging. But in Kapoq, you can easily see all the different shipments, their status, what’s been received, and what errors there were — without needing to click into each individual shipment, making reconciliation a breeze.

Best All-in-One Solution

Because Brands Excel was assisting their client with almost all facets of their Amazon business, they wanted a solution that could do everything they needed, rather than subscribing to a handful of tech partners that only did one thing really well, or spending countless internal hours building and managing custom APIs.

Kapoq was the best one-stop-shop solution for their clients’ needs. Kapoq’s full suite of tools provides insights and recommendations in reporting, which is invaluable to agencies with multiple large clients like Brands Excel. Additionally, they can create client accounts in Kapoq with custom access, so brands can leverage only the necessary tools and data themselves.

Transparency between Agency and Client

Kapoq allows the Brands Excel team to get a baseline of each client’s account before their weekly calls; they can get a sense of what’s happening and where business is going. Whether there’s inventory left on the table or buy box suppression, they can layer this data into their internal forecasting models to address challenges directly with the client. They especially love being able to see all this data at both the catalog and ASIN level!

Brands Excel also gave members of the client’s team access to some views in Kapoq, which has been helpful for both Kapoq and the client! The client can access P&L data at any time, and senior leadership can have their own view of the overall health of the account.