Amazon recently announced a plethora of fee changes taking place in the next few months. The marketplace implemented a lot of fee and policy changes in 2024, and they promised to have no fee changes in 2025. While they’ve technically kept that promise (these changes won’t go into effect until January 2026), many sellers were left aghast at the sheer volume of updates that will be coming next year.
If these Amazon referral and fulfilment fee updates have left you confused, we’re here to break down the most significant updates and share the impact it’ll have on your business next year.
Overall Impact
The Update
FBA fulfillment fees will rise by ~ $0.08 per unit (≈ < 0.5 % of average item price).
The Impact
If you’re using FBA to ship your orders, you’ll be subjected to these rising costs. Of course, with FBA, you’re paying for the convenience of not having to ship your orders yourself, so these types of fee increases can be expected as Amazon has to manage more warehouses and more items.
Standard-Size Fulfillment Fees Adjustments
The Update
Products priced $10–$50 will see these increased fees:
- Small standard: + $0.25 per unit
- Large standard: + $0.05 per unit
The Impact
This update is significant if you’re closer to a $10 Average Sale Price on your small standard items. An increase of a quarter per unit adds up quickly for lower-priced items.
Low Inventory Fees
The Update
Low inventory fees will now be assessed at the FNSKU (or variation) level, rather than only at the Parent ASIN level.
The Impact
The low inventory fee was already difficult for brands to account for, but now it’s going down a level. So, instead of needing to maintain proper inventory across all Child SKUs of a Parent SKU (i.e. if one color was out of stock but all others are fine, you would avoid the fee), now you have to maintain this level of accuracy with inventory on every single SKU.
This update will likely add extra work for your inventory team; there’s the potential for hundreds of additional SKUs to keep track of! But if you utilize Kapoq’s inventory module, you’ll be automatically alerted when products are approaching low inventory and could be subjected to these new fees.
Inbound Placement Fees
The Update
Inbound placement service fees will be increasing by an average of $0.05 per unit, which applies if you choose minimal splits as your shipping option.
The Impact
This update will especially impact brands who have not invested in their own 3PL or warehousing capabilities and are stuck paying Amazon’s placement fees. These costs will likely continue to increase over time, so this could be motivation for some brands to change their shipping options.
Aged Inventory and Removal/Disposal Fees
The Update
Inventory that sits in Amazon’s warehouses for greater than one year will now be subject to additional fees:
- Items aged 12-15 months will see their minimum fee raised by $0.15 to $0.30 per unit per month (or $6.90/ft³, whichever is greater).
- Items aged greater than 15 months will have a new tier at $0.35 per unit (or $7.90/ft³, whichever is greater).
- The removal or disposal for standard-size items less than 0.5 pounds will be reduced by $0.20 per unit.
The Impact
The rate for items aged 12-15 months doubling is especially significant! This is a huge increase, especially if you regularly have products that sit dormant in Amazon’s warehouses for an extended period of time.
It’s also worth noting that the decrease in the removal of items less than half a pound is one of the only decreases in cost for these fee updates. It’s very limited for only products less than 0.5 pounds, but could be a huge benefit if this applies to your products!
Bulky/Extra-Large Item Fees
The Update
For bulky items eligible for Ships in Product Packaging (SIPP), the average fulfillment fees are decreasing:
- Small Bulky: $2.06 per unit
- Large Bulky: $0.26 per unit
The Impact
This fee change is a win for a very select number of brands that sell bulky items that can ship in product packaging — such as paper towels that don’t require an outer box. So, while the applications are limited, it’s good news for those it does apply to.
Coupons and Promotions
The Update
Coupon variable fees will be capped at $2,000 per coupon (for coupons created on or after November 5, 2025).
The Impact
This is a beneficial update to many sellers — although we wonder how many sellers will actually hit this cap in reality.
In June 2025, Amazon switched back from charging a flat rate per coupon redemption to charging a percentage of sales. This update got a lot of negative feedback from sellers, and now Amazon is imposing a cap on those fees.
The new fee for coupons is $5 plus 2.5% of sales up to $2,000 — so you would hit this new cap if your coupon generates $80,000 in sales. This will positively impact sellers doing large volumes of sales on a single SKU, or for sellers who sell high-ticket items.
Amazon Warehousing & Distribution, Multi-Channel Fulfillment, and Buy with Prime
The Update
Amazon has reduced their Prime service fee minimum from $1.00 to $0.30 per order. The fee structure is still 3% of the order’s total value, but the minimum has just decreased, which is a net-positive if your ASP is around or under $10.
The Impact
Every single AWD fee is increasing except for Multi-Channel Fulfillment. This update speaks to Amazon’s response to the pressure from Walmart and TikTok Shop; they’re trying to own fulfillment for those channels as well.
This is one of the downsides of trusting Amazon to be your logistics partner with AWD. They have a long history of getting you in the door at low rates and then constantly increasing fees once you’re locked in.
Book your free demo of Kapoq today to set yourself up for success in 2026.
